Pretoria, South Africa – 24 May 2024 – Chery South Africa is proud to announce that Chery Pretoria has been awarded Dealer of the Year for two consecutive years, 2022 and 2023. This prestigious award was presented at the Chery gala event, where dealers, business partners, and customers gathered to honour the best performers in the Chery network.

The award ceremony was a testament to Chery Pretoria’s exceptional performance and commitment to customer satisfaction. It was heartwarming to hear dealers share stories of customers returning to showrooms to purchase a second or third Chery vehicle for their families or upgrade their existing models, a clear indication of the trust and loyalty our customers have in the Chery brand.

This trend highlights the growing popularity and trust in the Chery brand.

Chery South Africa also shared resale data demonstrating that models like the top-selling Tiggo 4 Pro are maintaining their resale value despite challenging market conditions. This is a testament to the brand’s quality and durability, as well as customer endorsement.

“We are heartened by our dealer’s commitment to our future vision and our ‘With Chery With Love’ brand ethos, which requires everyone in our network to support their local communities in whichever way possible and share their love for Chery and its cars,” says Jay Jay Botes, General Manager of Chery in South Africa.

A Growing Network with a Commitment to Quality

Since the launch of its first model in October 2021, Chery has expanded its dealer network to over 86 branches. Each dealer represents an entrepreneur or dealer group dedicated to upholding the Chery brand’s reputation in their respective cities or towns.

“If you grow at the speed that we have done since 2021, you run the risk of damaging your brand by offering poor customer service and after-sales support. Yet, we have managed, with our dealer partners, to maintain industry-leading levels of customer support despite having to double our parts warehouse and vehicle stock several times over this period,” says Botes.

Chery’s 10-year or 1-million-kilometre engine warranty, one of the longest and most comprehensive in the industry, has played a significant role in establishing its reputation for quality. This warranty covers all major engine components and is a testament to the confidence we have in our vehicles. Dealers backing this warranty and ensuring customer satisfaction have been crucial to Chery’s success.

Celebrating Excellence in Sales Performance

At the gala event, Chery honoured dealers who excelled in the Best Sales Performance category. Chery Pretoria emerged as the winner in the Best Extra-large Dealer category, reflecting its outstanding sales achievements.

Many of the award-winning dealers recently attended the Auto Beijing Show and a global dealer conference in Beijing. These events provided an opportunity to share news of future products and reinforce Chery’s commitment to dealer success.

About Chery Pretoria

Chery Pretoria, located in the heart of Pretoria-North, is a privately owned company with over 30 years of motoring experience. It exists to provide clients with an end-to-end vehicle offering under one roof, with trusting and friendly staff dedicated to helping them find what they’re looking for.

Contact Information

For inquiries or to schedule a test drive, you can reach Chery Pretoria through the following contact details:

Address: 527 Steve Biko Road, Gezina, Pretoria
Tel: 012 335 2135
Website: www.cherypretoria.co.za